The Jungfernstieg on the banks of the Alster is Hamburg’s main boulevard. Long ago, unmarried daughters (‘Jungfern’) were exhibited here by their families. Hamburg locals love the shopping culture on this historic avenue, and grand department stores like the famous Alsterhaus, beautiful shopping arcades like the Hamburger Hof and exclusive boutiques are ideal locations for an elegant shopping experience.

Ole von Beust, a former Hamburg mayor, initiated an international design competition in 2002 for the redevelopment of the Jungfernstieg. At the moment you can have a drink or dine in the Alsterpavillon with an enchanting view of the Inner Alster, however, through the widening and beautification of the Jungfernstieg, the culinary range on offer will be improved in the near future. “Streits”, a cinema steeped in tradition, provides a cosy lounge and shows current films. In addition to this, the Alster quay and its many boats are located at the Jungfernstieg: begin your boat tour through the Hanseatic City here!

The Alster Arcades are near the Jungfernstieg on the way to the Town Hall. These are some of Hamburg’s top addresses for exclusive shopping and sophisticated dining. Built in 1843 by Alexis Chateauneuf, the almost Venetian arcades are a wonderful sight to behold and add a touch of Italian living to the Inner City. Particularly in summer and on Sundays, Hamburg locals and tourists alike come here to take leisurely strolls under the archways of the arcades, to listen to the buskers and observe the swans on the Little Alster.